Professional Bio

Aishetu is a seasoned public company board director, global CEO, and former investment banker with over two decades of experience delivering shareholder value, guiding complex transactions, and shaping strategy for consumer-facing global enterprises.

Aishetu serves as a board director at The Vita Coco Company, where she collaborates with the board and leadership team on the Audit and Nom/Gov/ESG Committees, helping drive innovative strategies that have contributed to a share price increase of 200%+ during her tenure. She also served on the board of Altimeter Growth Corp, where she was a member of the Audit Committee and chaired the Compensation Committee, playing a pivotal role in its $39.6 billion SPAC merger with Grab Holdings, the largest SPAC transaction in history. As a Qualified Financial Expert, Aishetu combines financial expertise with deep knowledge in consumer products, global strategy, supply chain, and digital media.

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As Founder and CEO of Bossy Cosmetics, Aishetu built a mission-driven beauty brand into a national retail presence in JCPenney, Nordstrom, Amazon, and QVC, earning recognition on Oprah’s Favorite Things in 2021 and 2023. The brand has been honored by Fast Company, Self, and Ebony, and featured in Forbes, W Magazine, InStyle, Essence, Allure, and NPR’s How I Built Resilience.

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Earlier in her career, she held senior finance roles at Goldman Sachs, Morgan Stanley, Lehman Brothers, Standard Chartered Bank, and The World Bank, serving as a trusted advisor to CEOs and boards on enterprise-defining growth strategies, complex cross-border transactions, and capital raising in public and private markets. She has led more than $130 billion in M&A and capital markets transactions, bringing exceptional judgment in navigating regulatory complexity, aligning capital strategy with long-term value creation, and guiding organizations through transformative change.

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Aishetu’s global perspective is shaped by living and working across North, Central, and South America, the United Kingdom, East Asia, and Sub-Saharan Africa. She is known for navigating diverse regulatory landscapes, anticipating market shifts, and operating effectively in competitive environments. Her expertise spans corporate governance, risk management, global market oversight, and financial stewardship, positioning her as a trusted voice in safeguarding enterprise value.

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Aishetu holds a Bachelor of Arts degree from Cornell University and an MBA from Harvard Business School. She has completed executive education programs at Harvard’s John F. Kennedy School and was a fellow at Stanford University’s Distinguished Careers Institute.